Our Brand Identity
In June 2022 we released an updated brand identity, which includes a new logo, colors, and font. We have refreshed our logo to reflect who we are today and to symbolize our future. We believe the new look reflects the Foundation’s growth since 2009 and emulates our large scope of work, including research, awareness, and patient support. You’ll see the new look anywhere we’re out in public – like our website, social media channels, and merchandise. Read our Logo Usage Policy Below
Primary Brand Colors
Please use the color version of our logo when possible with the colour values given below. They are our favorites! Our symbol can be used as a thumbnail / favicon only and as a full logo.
Dark purple: #3a3380, CMYK: 95,98,11, 2
DSF purple: #5149c1, CMYK: 78,78,0,0
Periwinkle: #7891e1, CMYK: 56,40,0,0
Off white: #f4f6f8, CMYK: 3,1,1,0
Primary Logos
If you can’t use our color logo we also have black and white options. Please use the black logo on bright backgounds and the white logo on dark backgrounds. If you have any questions please email info@dravetfoundation.org
Logo Usage Policy & Legal Guidelines
This policy outlines the requirements for the proper use of the Dravet Syndrome Foundation (DSF) brand assets, including but not limited to the DSF logo, wordmarks, sub-brands, event logos, and any related trademarks. These assets are the sole property of DSF and are protected under copyright and trademark laws.
By using any DSF logo or brand asset, you acknowledge and agree to comply with the terms of this policy. Unauthorized or improper use may result in legal action, including but not limited to cease-and-desist orders or claims for damages.
Logo Usage Rules
Acceptable Uses:
The DSF logo and brand assets may only be used with permission in accordance with these guidelines. The logo must be used exactly as provided—its colors, shape, and proportions may not be altered in any way. The logo must not be used in a way that suggests affiliation, endorsement, or sponsorship by DSF unless such a relationship exists. DSF’s name and logo must not be combined with another product, service, or organization’s branding. Instead, use “for Dravet Syndrome Foundation” to indicate relevance.Prohibited Uses:
Fundraising Use: If the logo is used for fundraising purposes, all proceeds must go directly to DSF. It cannot be used for personal fundraisers (e.g., covering medical expenses). Awareness Campaigns: If the logo is used for awareness purposes only (not fundraising), this must be clearly disclosed in any posts, media, or promotional materials. Misleading use—such as selling a shirt without indicating whether proceeds benefit DSF—is prohibited. Resale or Commercial Use: The logo may not be used for commercial products or services not affiliated with DSF.Obtaining Permission for Use
To request permission to use DSF logos or brand assets, contact info@dravetfoundation.org with details about the intended use, audience, and distribution.
How to Access Official Logo Files
For approved logo files, click here.
Enforcement & Revocation of Use
DSF reserves the right to revoke logo usage permissions at any time. Any violations of this policy must be corrected immediately upon notification. Failure to comply may result in legal action.
For any questions regarding DSF brand usage, contact: info@dravetfoundation.org
